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: Your Strategy & Innovation Team
Stop Overthinking. Start Growing.
Your business isn’t stuck because you lack talent, ideas, or passion. It’s stuck because your revenue, operations, marketing, and people aren’t aligned.
You don’t need another vague strategy session. You need clear, direct insights and a plan you’ll actually follow. That’s what we do.
📌 We pinpoint what’s slowing you down.
📌 We create a game plan that actually works.
📌 We help you move forward—without the fluff.
Strategy & Innovation for Revenue Growth
If You Don’t Have a Strategy, You Don’t Have a Business.
You’re not here to hustle harder—you’re here to make more money without wasting energy on things that don’t work.
So let’s cut through the noise and get real about your revenue.
At GWD, we help you:
✅ Find your most profitable revenue streams and drop the dead weight.
✅ Refine pricing & offers so they attract the right clients.
✅ Use predictive insights to stay ahead of market shifts.
✅ Build a sustainable sales strategy that doesn’t drain you.
Programs That Support Revenue Growth:
📌 Blueprint for Growth – Get a clear roadmap for aligned growth.
📌 Shiny Revenue Readjustment Matrix – Cut the fluff and focus on what pays.
📌 Grow Your Business with Joy – Align revenue models with your energy.
📌 Competitive Analysis – Know your market, own your positioning.
: “It’s so good to be able to talk to somebody else outside of your organization and experience third-party perspective. I think it helps give you a wider vision of your business, and you can actually spot opportunities.“
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Strategy & Innovation for Operations
Your Systems Should Work for You—Not the Other Way Around.
Growth isn’t about adding more to your plate—it’s about running your business smarter. If your operations are a mess, it’s not an “efficiency issue.” It’s a leadership problem.
So stop putting off the work that actually moves you forward. Let’s cut the chaos and build systems that work.
At GWD, we help you:
✅ Simplify workflows & delegation so you’re not buried in details.
✅ Optimize team structures so roles are clear and functional.
✅ Leverage AI & automation to ditch manual busywork.
✅ Implement accountability systems so execution actually happens.
Programs That Support Operations:
📌 Genius Afternoon – Solve your biggest bottlenecks in one go.
📌 Kolbe Index for Teams – Put the right people in the right roles.
📌 Reporting Structure Framework – Make decisions with clarity.
📌 Align Your Team for Success – Get your team moving in the same direction.
: “I have true, tangible action plans. I can now take that block of time that I’ve reserved on my calendar to work on my business, and instead of sitting there and being like, OK, what should I do today? Now I can reference that roadmap and know exactly what I need to do next to achieve my goals.”
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Strategy & Innovation for Marketing
Marketing Without a Strategy is Just Wasted Money.
You don’t need more social media posts or another email funnel—you need a marketing plan that actually works.
At GWD, we help you stop throwing spaghetti at the wall and start building a strategy that makes sense.
✅ Understand your audience so you’re speaking to the right people.
✅ Align marketing with your business goals instead of chasing trends.
✅ Develop messaging & campaigns that actually resonate.
✅ Improve follow-up & conversion so leads don’t disappear into the void.
Programs That Support Marketing:
📌 Customer Personas Development – Get clear on who you’re talking to.
📌 Shiny Marketing Tactics Matrix – Focus on marketing strategies that actually work.
📌 Gap Analysis – Identify what’s missing and fix it.
📌 Master Your Client Insights – Use real data to drive decisions.
💬 A company spent over $100K on a retargeting and lookalike media campaign, only to realize that the algorithm was concentrating its spend mostly in their backyard—while lower-cost, higher-conversion markets were being ignored. They didn’t know this until we conducted a data audit and marketing audit to marry their sales data with media spend.
What happened next? We built detailed customer personas, realigned their marketing investments, and within two years, they increased revenue by 400% and successfully sold their company to a competitor.
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Strategy & Innovation for People Management
Your Business is Only as Strong as Your Team.
If your team is misaligned, overworked, or disengaged, it’s not their fault—it’s your leadership blind spot.
Stop blaming “hiring issues” or “bad culture” and start leading with intention.
At GWD, we help you:
✅ Align roles & responsibilities so everyone is working where they thrive.
✅ Develop leadership frameworks that actually support growth.
✅ Foster collaboration & improve communication so people work better together.
✅ Implement performance tracking so expectations are clear.
Programs That Support People Management:
📌 Kolbe Index for Teams – Find out how you and your people work best.
📌 Leadership Harmony – Build a leadership team that actually functions.
📌 HEART Goal Setting – Set goals that inspire action.
: “The energy in which you have approached the work is refreshing and contagious. Personally, I will use the insights obtained in encounters with staff to ensure they are heard and more importantly felt listened to.”
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📌Your Next Step: Clarity, Strategy, and Sustainable Growth
Stop Winging It. Start Making Smart Moves.
Whether you’re looking to refine revenue streams, optimize operations, align marketing, or strengthen your team, Grounded With Data is here to cut through the noise and give you a real plan.
💡 Let’s take the guesswork out of growth.
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AI Isn’t Coming—It’s Already Here.
Still waiting to “figure out” AI? You’re already behind.
AI isn’t a futuristic concept—it’s a tool that smart businesses are already using to automate, create, and strategize faster than ever before. The only question is: Are you using it, or are you getting left behind?
At GWD, we help you:
✅ Stop overcomplicating AI and actually use it in your business.
✅ Create AI-driven workflows that save time and reduce busywork.
✅ Train your team to integrate AI tools into their daily tasks.
✅ Use AI without losing your voice, message, or strategy.
Programs That Support AI Adoption:
📌 AI Power Hour – Get personal coaching to integrate AI into your business.
📌 Genius Afternoon – Deep-dive into custom AI workflows and automations.
📌 AI Mastermind – Train your team on best practices and strategy.
📌 Getting Started Video – Make ChatGPT sound like you & your brand.
💬Michelle with KMI: “I thought the session was amazing for helping me understand AI. Before, I thought it was over my head and would not be as easily grasped. As you know, Patti’s been able to help me, so it’s been great. I’m excited about it. This is definitely going to make my marketing team’s life more efficient and effective. It helps our brand, and I’ve really enjoyed this session.”
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If You’re Waiting for the “Right Time,” You’re Already Late.
Running a business without a strategic plan is like driving blindfolded and hoping you don’t crash.
The Blueprint for Growth helps you stop making reactive decisions and start leading with clarity. No fluff, no busywork—just real strategy that gets you out of the weeds and into momentum.
At GWD, we help you:
✅ Break through the noise and focus on what actually matters.
✅ Build a data-backed roadmap that aligns with your business goals.
✅ Make strategic decisions faster, with confidence.
✅ Stop second-guessing yourself and start executing.
: “Our time is infused with energy and a fresh perspective on emerging business trends that ignite my creativity. Together, we’re refining my business systems while unlocking the power of AI. The results have truly made this investment worthwhile.”
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Your Business Grows When You Align With Your Energy.
Some strategies work for others—but drain you. That’s because business isn’t one-size-fits-all.
The Celestial Blueprint Program helps you design a business strategy that fits you, using Human Design, Gene Keys, and energy alignment to create a plan that feels effortless and natural.
At GWD, we help you:
✅ Understand your energetic blueprint so decisions feel right.
✅ Align your business model with your strengths & flow.
✅ Use Human Design & Gene Keys to navigate challenges with clarity.
✅ Find sustainable success without burnout or frustration.
“Ah, the Gene Keys. I couldn’t believe how true that was to my persona, how true it was to how I handle decision-making processes, how I take some of the negative, and how I reward myself when I do feel good about things. That was incredibly eye-opening and just what I needed.”
You Don’t Need More Information—You Need the Right Execution.
We get it. There’s a ton of business advice out there. Most of it? Too vague. Too complex. Too disconnected from what actually matters.
At GWD, we cut through the noise and focus on execution. Our process is simple:
📌 We analyze what’s working (and what’s not).
📌 We create a game plan that aligns with your strengths & goals.
📌 We help you implement without feeling overwhelmed.
No fluff. No generic “best practices.” Just the clarity you need to take action.
: “Grounded With Data gave us the strong foundation that we needed to launch a new project based on research. They bought detailed information to the table and their own ideas, as well. It was a great experience.”
🚀No More Overthinking—Take the Next Step
The best businesses aren’t built on hope—they’re built on aligned strategy and clear execution.
If you’re serious about growing your business, scaling sustainably, and getting unstuck, it’s time to take action.
💡 Let’s take the guesswork out of growth.
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Insights from The Approachable Data Folks.
Explore tips on balancing data clarity with emotional and business alignment.
- All of our free e-books live here.
- If any of our research became public knowledge, it’s here, too.
- We’ve made worksheets and tools that can give you quick actions now to help your business thrive.
- We also have a blog where we summarize our podcasts and other conversations about leadership, balance, and growth strategies.
- Our monthly newsletter provides our freshest insights to your inbox.