TRUSTED BY FOUNDERS, NON-PROFIT LEADERS & EXECUTIVE TEAMS
Strategy that sees
the full picture
We align business, brand and technology through insight, messaging and measurable systems. So every step forward feels focused and confident.
TRUSTED BY FOUNDERS, NON-PROFIT
LEADERS & EXECUTIVE TEAMS
Strategy that sees the full picture
We align business, brand and technology through insight, messaging and measurable systems. So every step forward feels focused and confident.
We tend to meet people at turning points.
When the data’s messy, the team’s tired, and the path that used to work isn’t quite working anymore. You’ve done the work, built systems, hired smart people, followed the playbook — but something still feels out of sync.
We’ve seen too many leaders trying to move forward without a clear picture. Spending time in spreadsheets instead of strategy, or trapped in meetings where everyone’s speaking a different language.
We tend to meet people at turning points.
When the data’s messy, the team’s tired, and the path that used to work isn’t quite working anymore. You’ve done the work, built systems, hired smart people, followed the playbook — but something still feels out of sync.
We’ve seen too many leaders trying to move forward without a clear picture. Spending time in spreadsheets instead of strategy, or trapped in meetings where everyone’s speaking a different language.
We built Grounded With Data to change that.
Strategy shouldn’t feel like guesswork, and data shouldn’t feel cold.
We combine business diagnostics, research, and real human insight to show what’s actually happening beneath the surface, and what to do about it. From there, we build the tools, language, and systems that keep that clarity alive in everyday decisions.
We built Grounded With Data to change that.
Strategy shouldn’t feel like guesswork, and data shouldn’t feel cold.
We combine business diagnostics, research, and real human insight to show what’s actually happening beneath the surface, and what to do about it. From there, we build the tools, language, and systems that keep that clarity alive in everyday decisions.
Trusted by 40+ Leaders & Organizations
Trusted by 40+ Leaders & Organizations
Our Services
Three ways to move you forward, together
Clarity sticks when strategy, empowerment, and accountability move together.
Strategy to define the direction | Empowerment to fuel the movement | Accountability to make it last
For when you’re not sure what’s working, what’s missing, or where to go next → We help you ask better questions, uncover the patterns, and make decisions rooted in clarity.
Blueprint for Growth
Workshops & Advisory
For business leaders and nonprofit execs who need to slow down, see the patterns, and make aligned decisions.
- Diagnostic workshops to uncover “what’s not working”
- Strategic roadmaps with clear priorities
- Leadership coaching & decision-making tools
The Missing Piece: Brand Positioning & Voice Alignment (led by Integral Marketing & Advertising)
Your brand has a story. We help you find the words that make it resonate, internally and externally.
- Value proposition & messaging architecture
- Brand audits and tone-of-voice refinement
- Copywriting frameworks that scale across channels
Genius Hours &
Fractional Strategy
Want our brains on your business—fast? Book by the hour or as a recurring advisory block.
- Strategy, data, messaging, or AI
- Choose your genius: Patti, Dr. Jack, and/or Yeliza
- Use as-needed or retain us for ongoing growth
For when you know what you want but need the right tools to get there → We help you find the insights, systems, and confidence to take your next right step with clarity and control.
Strategic Research &
Insight Mapping
For organizations that need to understand their audience, stakeholders, or market before making a big move.
- Market research, stakeholder interviews
- Customer journey mapping, persona development
- Competitive positioning & message testing
Brand Resonance Blueprint
For consultants, speakers, marketers, and founders whose voice is their business. We decode your purpose, genius, and style—and build a system around it.
- Personal prompt libraries
- Messaging frameworks for proposals, pitches, and content
- High-stakes communication coaching
AI Strategy & Enablement
From feeling overwhelmed to AI-empowered. We help individuals and teams use AI ethically, effectively, and in alignment with their brand voice and business goals.
- Custom GPT training
- Prompt engineering for teams
- AI Ethics Compass
- Live masterclasses + org-specific rollouts
For when plans are in motion and consistency matters → We help you track progress, manage priorities, and stay aligned with the goals that move your mission forward.
Data Analysis, KPI Dashboards
& Automation
Turn chaotic data into decision-making clarity. We audit, clean, segment, and automate your key metrics so you can lead with confidence.
- KPI and OKR dashboards
- Segmentation & reporting systems
- Data visualization for boards, funders, and internal teams
Campaign Strategy &
Creative Execution
You’ve got the insight. Now let’s make it real.
- Campaign planning & media strategy
- Email flows, social ads, landing pages, content
- Multi-channel storytelling
Our Services
Three ways to move you forward, together
Clarity sticks when strategy, empowerment, and accountability move together. Strategy to define the direction. Empowerment to fuel the movement. Accountability to make it last.
For when you’re not sure what’s working, what’s missing, or where to go next → We help you ask better questions, uncover the patterns, and make decisions rooted in clarity.
Blueprint for Growth
Workshops & Advisory
For business leaders and nonprofit execs who need to slow down, see the patterns, and make aligned decisions.
- Diagnostic workshops to uncover what’s “not working
- Strategic roadmaps with clear priorities
- Leadership coaching & decision-making tools
The Missing Piece: Brand Positioning & Voice Alignment (led by Integral Marketing & Advertising)
Your brand has a story. We help you find the words that make it resonate, internally and externally.
- Value proposition & messaging architecture
- Brand audits and tone-of-voice refinement
- Copywriting frameworks that scale across channels
Genius Hours &
Fractional Strategy
Want our brains on your business—fast? Book by the hour or as a recurring advisory block.
- Strategy, data, messaging, or AI
- Choose your genius: Patti, Dr. Jack, and/or Yeliza
- Use as-needed or retain us for ongoing growth
For when you know what you want but need the right tools to get there → We help you find the insights, systems, and confidence to take your next right step with clarity and control.
Strategic Research &
Insight Mapping
For organizations that need to understand their audience, stakeholders, or market before making a big move.
- Market research, stakeholder interviews
- Customer journey mapping, persona development
- Competitive positioning & message testing
Brand Resonance Blueprint
For consultants, speakers, marketers, and founders whose voice is their business. We decode your purpose, genius, and style—and build a system around it.
- Personal prompt libraries
- Messaging frameworks for proposals, pitches, and content
- High-stakes communication coaching
AI Strategy & Enablement
From feeling overwhelmed to AI-empowered. We help individuals and teams use AI ethically, effectively, and in alignment with their brand voice and business goals.
- Custom GPT training
- Prompt engineering for teams
- AI Ethics Compass
- Live masterclasses + org-specific rollouts
For when plans are in motion and consistency matters → We help you track progress, manage priorities, and stay aligned with the goals that move your mission forward.
Data Analysis, KPI Dashboards
& Automation
Turn chaotic data into decision-making clarity.We audit, clean, segment, and automate your key metrics so you can lead with confidence.
- KPI and OKR dashboards
- Segmentation & reporting systems
- Data visualization for boards, funders, and internal teams
Campaign Strategy &
Creative Execution
You’ve got the insight. Now let’s make it real.
- Campaign planning & media strategy
- Email flows, social ads, landing pages, content
- Multi-channel storytelling
Our signature work → The Brand Resonance Blueprint • A framework for aligning your voice, your message and the systems that carry them.
Our signature work → The Brand Resonance Blueprint • A framework for aligning your voice, your message and the systems that carry them.
What our clients are saying
Partnering with Grounded With Data and Integral Marketing & Advertising, Maria College embarked on a collaborative journey to understand, define, and differentiate.
From Static to Storytelling: We helped Maria College align leadership, clarify their value, and boost enrollments by 20% — in just one month
“The result? A 400% increase in sales over two years! That’s the power of blending curiosity, clarity, and some seriously nerdy analytics.“
With a clear understanding of what was working (and what wasn’t), Intellibed launched new marketing campaigns grounded in the data we helped surface.
“Where saving time with data wrangling and manipulating leads to more time telling better stories with our data.“
By working closely with United Arts, we are helping them tell the full story of our investments in the arts
“Without GWD, we would not have been able to do such a detailed analysis of our current systems and plan a roadmap towards success with data.“
Going with the Data Flow: Unlock data to create a single source of truth
What our clients are saying
From Static to Storytelling: We helped Maria College align leadership, clarify their value, and boost enrollments by 20% — in just one month
“Partnering with Grounded With Data and Integral Marketing & Advertising, Maria College embarked on a collaborative journey to understand, define, and differentiate.”
With a clear understanding of what was working (and what wasn’t), Intellibed launched new marketing campaigns grounded in the data we helped surface.
“The result? A 400% increase in sales over two years! That’s the power of blending curiosity, clarity, and some seriously nerdy analytics.“
Strategy with heart
& humans behind it
Good strategy is part analytical, part intuitive. It’s about asking the right questions, seeing the patterns beneath the noise, and helping leaders move forward with calm, confident direction.
That’s what we do. We combine decades of experience in research, strategy, and storytelling to help teams translate insight into impact.
And through our creative partner, Yeliza at Integral Marketing & Advertising, we bridge both sides of growth — the strategy that informs your next move and the storytelling that brings it to life.
Strategy with heart
& humans behind it
Good strategy is part analytical, part intuitive. It’s about asking the right questions, seeing the patterns beneath the noise, and helping leaders move forward with calm, confident direction.
That’s what we do. We combine decades of experience in research, strategy, and storytelling to help teams translate insight into impact.
And through our creative partner, Yeliza at Integral Marketing & Advertising, we bridge both sides of growth, the strategy that informs your next move and the storytelling that brings it to life.
Let’s start with the right questions
Whether you need research, alignment, or a trusted partner to think things through,
we’ll meet you where you are and help you move forward.
Let’s start with the right questions
Whether you need research, alignment, or a trusted partner to think things through, we’ll meet you where you are and help you move forward.