The data team at REACH was looking for consulting assistance to help them provide insights to the content team. This extra help would alleviate the pressure of the content team also to have to do the reports to find their …
When Right-Brains Want to Left Brain Better: A Case Study of a Content Marketing Firm Read more »
Who were they trying to reach? A basic question that data can help you develop. It requires science, art, and good storytelling to define your consumers. These clients chose to align with their consumers by using data to learn who …
Seeking Your Truth: Examples of Target Market Research Read more »
Approachable Data Folks #nailedit Melodie Griffin, Program Officer, WPHF They run the Center for Health & Wellbeing and need to report to the board on attendance and favorability of the center and its programs. We originally started our relationship with …
The simple, powerful way to improve profitability by planning for growth before it happens (or adjust your capacity because of unplanned growth). What are you leaving on the table by not setting yourself up for growth success? In five steps …
Five Steps to Clarity: The Getting Grounded With Data Method Read more »
Mistakes happen every day in organizational life. The question is what to do with mistakes and those who make them. Classic business theory suggests corrective disciplinary action, retraining or dismissal, and a formal write-up in the personnel file are tools …
What gets measured gets managed. If you are looking at your goals, your KPI‘s, and your micro measures, then you will be able to manage when those numbers aren’t aligned with what you were expecting. If you are not looking …
We are staunch proponents of the *Customer Delight Principle* (Vavra and Keniningham, 2001) and preach empowering team members to delight their clients in terms of both high-quality products and services. The *Customer Delight Principle* (CDP) means exceeding, not merely meeting, …
How to treat clients exceptionally and delight them Read more »
All customers care about impact over activities. Activities are all the little things that you do all day that help a customer’s business grow, or your own business grow. (And remember: everyone in the organization has a customer who only …
Does your customer care more about impact rather than activities? Read more »
“Slow is smooth, and smooth is fast.” This is a motto of the Navy SEALs, it is one of our philosophies for making processes more efficient, and it is a personal mantra for how we are trying to build our …
Be Smooth, as the Navy SEALS (and Patti & Jack) say Read more »
Everyone in an organization should have a customer. The direct recipient of each person’s products or services across the whole organization to the final customer becomes that customer. The final customer may be obscured by organizational roles, as many will …
