In research, marketing, and leadership, the quality of your outcomes is often a direct reflection of the quality of your questions. This might sound simple. But we’ve found it’s one of the most overlooked and transformational ideas in how organizations …

The Curiosity Effect: Why Better Questions Build Better Work Read more →

We are staunch proponents of the *Customer Delight Principle* (Vavra and Keniningham, 2001) and preach empowering team members to delight their clients in terms of both high-quality products and services. The *Customer Delight Principle* (CDP) means exceeding, not merely meeting, …

How to treat clients exceptionally and delight them Read more →

All customers care about impact over activities. Activities are all the little things that you do all day that help a customer’s business grow, or your own business grow. (And remember: everyone in the organization has a customer who only …

Does your customer care more about impact rather than activities? Read more →