Improve Your Bottom Line With Honeybees And Synchronized Swimming
Do you know why hiring the Grounded With Data market research team is like hiring a beehive? Or why the Getting Grounded With Data Method is like synchronized swimming? Read on to learn!
Our best practice research has us acting like honeybees (buzz, buzz)! Let’s say our Queen Bee client desires information about what they do or want to do. We (the hardworking honeybees of GWD) leave the hive searching for new information. We look for possible sources and then triple-check that we covered all bases. It’s like we first fly around and check out the pollen of many flowers. Then we determine which flowers to focus on. We then take the pollen (information) back to the hive. Since we cross-pollinated along the way, our insights are more robust, unique, and useful!
Bees make honey, defy laws of aerodynamics, and perform elaborate dances to communicate where to find the best flowers. These characteristics are part of the hive’s “collective intelligence” (AKA “wisdom of the crowd”), like how our team’s combined insights are a richer sources of knowledge. Survey research for tracking studies, where the goal is to increase loyalty through continuous improvement, is one example of this form of information gathering. Collective insights lead to new “flowering” opportunities for organizations. In one of GWD’s most recent research projects, for example, our team scoured different fields of information using different lenses to find the best thematic insights for our client.
The businesses we help with our Getting Grounded With Data Method are like synchronized swimming teams. The output is beautiful dancing and water acrobatics that clients see above the water. Underwater are all of the roles, technology, and processes that make the performance possible! Sometimes, the underwater activities cause the dance to look disjointed. Other times, everything looks great, but the team is suffering from frustration due to disunity underwater.
That’s where we come in. We help the leadership determine what they want to see above water. Then we review what they’re doing underwater to see what improvements/changes they could make to get the team in sync! So that’s why the businesses that go through our Getting Grounded With Data Method are like synchronized swimming teams!
We help small businesses have clarity on their internal processes, so they can run more efficiently and stop leaving money on the table. And because we’re helping businesses improve their proprietary processes (possibly adding new technology), this can qualify them for the Research & Development tax credit. We know someone who helps businesses figure out what they’ve done during the past three years to qualify, and much of what they do with us can qualify them for next year! Our work can essentially “bee” covered with refunds from the government.
