We are staunch proponents of the *Customer Delight Principle* (Vavra and Keniningham, 2001) and preach empowering team members to delight their clients in terms of both high-quality products and services. The *Customer Delight Principle* (CDP) means exceeding, not merely meeting, …

How to treat clients exceptionally and delight them Read more →

All customers care about impact over activities. Activities are all the little things that you do all day that help a customer’s business grow, or your own business grow. (And remember: everyone in the organization has a customer who only …

Does your customer care more about impact rather than activities? Read more →

Patti and Dr. Jack each have many years of training and experience in business leadership, including multiple and varied training workshops and graduate coursework, and have each written academic papers and published articles on leadership. In addition, they’ve each led …

Leaders need to know all transactional and transformational leadership styles Read more →