The concept of the Donor Life Cycle is pivotal for non-profit organizations seeking to understand, enhance, and increase the length of their relationships with donors. By analyzing the various stages a donor goes through, from initial engagement to long-term commitment, …
The Foundation for a Healthier West Orange (FHWO) engaged us to conduct a study to understand the best practices, needs, and gaps surrounding aging as they researched and determined the feasibility of a creative aging concept. This is an overview …
The Wellbeing of Older Adults: A Comprehensive Approach to Active Aging Read more »
In this post, we present the comprehensive methodology Grounded With Data uses to help our clients identify markets with the highest quantity and quality of their target audience. Our framework ensures a robust and rigorous yet customized market research and …
Customized and Rigorous Approach to Market Research Read more »
Survey questions: keep them simple. Unless you can’t… “How do you like your ice cream?” For some of us overthinkers, this seemingly innocuous question might send someone over the edge. Are we talking about ice cream flavor? Or mode of …
Market research is a valuable tool for any organization, including nonprofits. However, there are many misconceptions about market research that can hinder a nonprofit’s ability to use this tool effectively. In this post, we’ll explore 17 facts about market research …
Busting the 17 Most Common Myths About Market Research for Nonprofits Read more »
