All customers care about impact over activities. Activities are all the little things that you do all day that help a customer’s business grow, or your own business grow. (And remember: everyone in the organization has a customer who only …

Does your customer care more about impact rather than activities? Read more »

Everyone in an organization should have a customer. The direct recipient of each person’s products or services across the whole organization to the final customer becomes that customer. The final customer may be obscured by organizational roles, as many will …

Everyone in your organization has a customer Read more »