Market research is a valuable tool for any organization, including nonprofits. However, there are many misconceptions about market research that can hinder a nonprofit’s ability to use this tool effectively. In this post, we’ll explore 17 facts about market research …

Busting the 17 Most Common Myths About Market Research for Nonprofits Read more »

Do you know why hiring the Grounded With Data market research team is like hiring a beehive? Or why the Getting Grounded With Data Method is like synchronized swimming? Read on to learn!  Our best practice research has us acting …

Improve Your Bottom Line With Honeybees And Synchronized Swimming Read more »

We are staunch proponents of the *Customer Delight Principle* (Vavra and Keniningham, 2001) and preach empowering team members to delight their clients in terms of both high-quality products and services. The *Customer Delight Principle* (CDP) means exceeding, not merely meeting, …

How to treat clients exceptionally and delight them Read more »

All customers care about impact over activities. Activities are all the little things that you do all day that help a customer’s business grow, or your own business grow. (And remember: everyone in the organization has a customer who only …

Does your customer care more about impact rather than activities? Read more »